6 Social Media Posts Ideas for Authors!

6 Social Media Posts Ideas for Authors!

If you’re struggling to develop social media post ideas for authors, here are six ideas to get your creative juices flowing!


Creating social media post ideas for authors can be a real struggle. If you’re feeling a little out of your depth, don’t panic. We’ve all been there.

Once the final edits are done and you hit publish on your book, what’s next? It’s up to you to get your book into the world and in front of potential readers. Social media is just one of the many aspects of marketing for self-published authors, and best of all, it won’t cost you a cent if you do it right.

However, if you’re struggling to find the time to create social media posts or don’t have the creativity to create professional-looking social media posts, don’t hesitate to reach out and contact us directly. Be sure to check out our article on using Amazon keywords correctly.

In the following article, we’ll take a look at six of the most popular social media post ideas for authors, including the following:

  1. About the Author
  2. Inspirational Quotes
  3. A Day In Your Life As An Author
  4. Your Writing Routine
  5. Promotional Posts About Your Book
  6. What’s Coming Next


6 Social Media Posts Ideas for Authors!

1. About the Author

social media post ideas for authors

When you’re a new author, especially at the start of your self-publishing career, it’s vital to establish a relationship with your readers and followers. People love to get to know the authors behind their favorite books, and putting a name to a face and personal information such as interests, hobbies, and family can go a long way to building those relationships. Some post ideas for about the author could include:

  • Five fun and interesting facts about you, the author.
  • Why you wrote your book, or what inspired you to become an author?
  • Your favorite books, music, movies, podcasts, authors, or hobbies.
  • This or that preference includes reading or writing, coffee or tea, beach or hiking.

2. Inspirational Quotes

QuotesA great way to create a quick social media post is to share some of your favorite quotes. They could be book-related or not. A quote could be from your favorite author or celebrity, or you could share something meaningful you use daily.

If you’re struggling to find quotes you love, you could always share quotes from your characters.

3. A Day In Your Life As An Author

Similar to the about the author posts, these posts would focus more on your writing or the author’s life. Kind of like a look behind the scenes at what you do to produce your books. Think of things as you progress through the different stages of self-publishing, including writing, re-writing, drafts, editing, formatting, illustrations, cover design, marketing, etc.

4. Your Writing Routine

Writing Routine

These posts are going to be all about writing. How do you come up with the plot or outline of your book? How do you come up with characters? Do you base them on real people, or are they completely made up? You’d be surprised at how much people want to get to know about how you write and create your stories. Do you write in a special place or have a very specific routine or goals? The list of social media post ideas for authors in this section is endless.

5. Promotional Posts About Your Book

Once you’ve hit that ‘publish button’ on your book and it’s live and ready to purchase, you can also start adding in some promotional posts about the book. Don’t overdo it when it comes to selling. If all you do is post links to your book, people will quickly get sick of them.

Try to keep your content split up between marketing and valuable content. For example, for every 1 marketing post, add 4 personal value or content posts that aren’t selling your book.

6. What’s Coming Next

Now your first book is done and published, what are you working on next? If people loved your first book, I’m sure they want to know what other books you’re planning or working on. Social media posts about your current Work In Progress (WIP) are great for building anticipation and getting potential readers excited about your next book.


Social Media Posts Ideas for Authors – Conclusion

There you go, six great social media post ideas for authors. It’s essential to set yourself realistic social media goals. Are you planning on posting once, twice, or three times a day? Can you maintain that consistently?

Try to stick with a posting schedule, and if you’re struggling to make posts, consider a social media posting tool like Buffer. Buffer and other posting tools allow you to schedule posts in advance and then post them on specified dates and times.

However, a big part of social media is interaction. Sites like Instagram and TikTok want you to be online and interact with other members of the community. So, keep that in mind.

If social media has got you down, or you’re struggling to find the time and inspiration, then why not let our team at Indie Publishing Group take the hard work out of the equation and take care of your social media and marketing for you?

At Indie Publishing Group, we’re proud to assist Canadian and North American authors in self-publishing their work. If you are in the process of writing a book and need any assistance with paperback or ebook formatting, cover design, professional editing, or uploading to self-publishing sites such as Amazon KDP and Ingram Spark, please don’t hesitate to reach out and contact us.

Our experienced and professional self-publishing team is standing by to assist you with your self-publishing dreams.

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