If you’re looking for quick and easy ways to promote your book, then check out our 20 awesome tips for book marketing!
20 quick and easy ways to promote your book will help get those creative juices flowing. It will also allow you to kick-start your next marketing campaign. As authors, it often seems that writing, illustrating, or creating your books is the easy part. It’s when it comes to marketing books and themselves that many authors throw their hands in the air and shout, ‘I give up!’ It doesn’t have to be this way, though. With these quick and easy ways to promote your book, you’ll be able to get your book off to a screaming start and spend more time focusing on writing another best seller.
When it comes to marketing, often it is about much more than just throwing money at a marketing campaign and hoping something sticks. With some quick and easy ways to promote your book, you’ll be able to knuckle down and seize control of your marketing campaign. Writing your book is just the first step, with many other steps like marketing it to follow.
Here are our 20 quick and easy ways to promote your book to get you started!
- Share those reviews! – If you have some great reviews, then share them on your Facebook Page and Twitter account. If you haven’t got Facebook or Twitter set up yet, then what are you waiting for? Open your book on Amazon and click on one of the reviews. Next, click the permalink button and copy & paste the link from the browser. This is a great way to keep content flowing through your social media accounts without having to spend a lot of time writing or creating it.
- Expand your social media to Pinterest – If you haven’t heard of it, then check out Pinterest. It allows you to share images and then organize or ‘pin’ them onto boards. It’s a great place to share your photos and book covers.
- Comment on popular blogs – By dropping a comment with your website included, you can lead people back to your social media accounts and websites. Make the comment something that contributes to the article and is relevant.
- Don’t forget mainstream media – When you see an article in online newspaper and magazine articles, comment on it if it’s relevant. Be sure to include your author’s name, email, and website or social media address.
- Update your bio – Check all your social media accounts and websites to ensure that your bio is fresh, up-to-date, relevant, and conveys the message you want it to. This bio is how people are going to relate and connect with you.
- Check out Medium – If you haven’t looked at it yet, then check out Medium. Medium is a blogging and networking website that allows you to publish and, better yet, republish your blogs and articles.
- Look at the links you post – It’s important when you post links to your books on sites like Amazon that you don’t include all the rubbish.
This is the link you should be posting: https://www.amazon.com/dp/B073PR3FY1
This link is just the Amazon website link plus your ASIN. This helps to prevent reviews from being flagged and reviewed because multiple people purchase/review from the same link.
- Try a quick ad – Websites like Facebook, Instagram, Twitter, Amazon, and Smashwords allow you to run ads. Set your budget and audience, then give them a try to promote your books or social media. It’s great in conjunction with freebies, discounts, and competitions.
- Giveaways and competitions are gold! – Everyone loves something for nothing. Try linking your giveaways to things like shares, likes, retweets, or follows on your social media accounts.
- Write and publish on other blogs – Find some high-traffic websites and blogs that allow guest articles and approach them about writing. Put in the hard work and allow them to promote your hard work for you.
- Take advantage of free book days and discount days – If you can utilize free promotion days like Kindle Unlimited or Smashwords coupons, then do it! Time it to coincide with a big social media push or competition.
- Take another look at your book covers – Did you rush or cheap out on some of your book covers? While we may not like it, covers sell books. It’s the first thing that readers see and often the thing that forces them to click the button. Take another look at your covers and see if they’re putting your best impression forward to potential readers.
- Consider long-term promotion – Websites like The Author Services Directory offer great annual promotions and long-term exposure for your books. They can be good value for money and offer smaller but consistent promotion options.
- Keep learning – Keep reading about things like #tags, keywords, SEO, categories, and anything else that may give you a leg up on the competition.
- Join author websites – Websites like Goodreads, Readers’ Favorite, and Bookworks are great places to build author profiles and list your books for free. They offer promotion opportunities, competitions, and reviews.
- Connect with other authors – Connecting with other authors on social media sites and author websites allows you to share ideas and resources. You’d be surprised at just how many awesome ideas you’ll get!
- Try adjusting the price – You’d be surprised to learn that lowering your prices isn’t the only way to sell books. Setting your books a little higher than the minimum price often yields some good results as well. You may sell less but make more in the long run.
- Don’t forget your Amazon Author page – If you have your books listed on Amazon, then you have to spend a little time on your Amazon Author page. This will allow people to follow you, and Amazon will automatically email people who follow you when you release a new book, etc. Don’t forget Amazon.uk!
- Link your social media accounts in your email signature – If you haven’t already, create a cool graphic or simply link to all your relevant social media accounts in your email signature.
- Create a brand that flows – You need to create a brand that flows across all your social media accounts, websites, and author profiles. Make sure that every time some clicks or looks at any of your sites, your brand flows and is easily identifiable. This could be as simple as creating the same banner but modifying its size for different platforms. Think about creating a logo for yourself.
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If you find yourself struggling to maintain multiple social media accounts, then scale them back and spend more time on fewer sites. This will allow you to focus on engaging content and not phoning it in.
20 Quick and Easy Ways To Promote Your Book! – Conclusion
Please comment below with any of the marketing tips that have worked for you! Don’t forget to share the article, and if you have any questions, please don’t hesitate to contact us!
At Indie Publishing Group, we’re proud to assist Canadian and North American authors in self-publishing their work. If you are in the process of writing a book and need any assistance with paperback or ebook formatting, cover design, professional editing, or uploading to self-publishing sites such as Amazon KDP and Ingram Spark, please don’t hesitate to reach out and contact us.
Our experienced and professional self-publishing team is standing by to assist you with your self-publishing dreams.